I am a Creative Director currently leading Football at Nike, EMEA. My work spans sport, culture, fashion and music, creating campaigns, platforms and experiences for global audiences.

Combining strategic thinking with a strong visual point of view, I develop ideas that connect brands with communities, collaborating with athletes, creatives and partners across Europe and beyond.

Based in Amsterdam, my work is always rooted in storytelling, art direction and a belief that the most powerful ideas are both culturally resonant and creatively ambitious.