adidas x SMC – Hey World!

Encouraging us to move with purpose on and off the court, the new adidas by Stella McCartney campaign is a call for positive action from a dystopian future. The cinematic images feature musical and visual artist Grimes amongst a desolate landscape. With a campaign message that shouts “Hey world!”, this is a rousing call to action for the future of our planet, and a reminder that, together, we can all be forces for nature.

Photography: Scandebergs + Camille Summers-Valli

Digital, OOH, Print

adidas x SMC – Hey World! S/S ‘20 Club 2 Club

The SS20 ‘Club 2 Club’ collection is inspired by club culture, and the power of collective action through dance. Performance and style are at the heart of every piece adidas by Stella McCartney creates and this shouldn’t come at a cost to the planet. The focus for this collection was to incorporate fabrics that help us get one step closer to our future goal of high-performing, sustainable performance wear.

Photography: Camille Summers-Valli

Digital, OOH, Print