Selfridges – Good Nature
As part of an exploration into the healing powers of nature and escapism, we commissioned artists to create nature inspired work to inspire the Selfridges audience to discover new routes to pleasure that benefitted them and our earth. The creative was used throughout .com and in-store to create a consistent feeling of stepping into a pleasure garden oases.
Concept + Art Direction. 3D by Maison de Sable and Sucuk Und Bratwurst.
Car park, Selfridges
Entrance to changing rooms, Selfridges
An Ode To Mothers Nature with poet, Theresa Lola.
For Mother’s Day at Selfridges, we commissioned the pioneering young writer Theresa Lola to craft a heartfelt poem titled ‘An Ode to Mothers’ Nature’, a moving passage dedicated to the nurturing relationship between a mother and child, which simultaneously draws upon the beauty of the natural world.
Directed by James & James, DoP: Joshua Fry