Selfridges x SKIMS
Photography + video: Vanessa Beecroft. Artwork: Sungi Mlengeya, Alika Cooper, Frederick Forest
Campaign launch activation concept and art direction for the exclusive launch of SKIMS at Selfridges, where we hosted a life-drawing challenge on Instagram Live, modelled by co-founder Kim Kardashian. The social-first activation was captured by her longtime collaborator Vanessa Beecroft.
For the challenge, we invited the audience to create artwork inspired by SKIMS and commissioned four artists, whose work centres on body positivity, inclusivity, and beauty, to do the same. A shoppable editorial featuring images submitted by SKIMS super fans was created by KKW and featured both in-store and online.
